Branding refers to our business identity. By defining the identity, we can set our marketing strategies in a clear way.
And, a brand book is an outline of your brand’s mission, image and core values. It’s like the blueprint with layers upon layers of details, from the more general to the more elaborated peculiarities, such as specifics regarding the color scheme, typography and design style.
What needs to be included in your brand book?
A successful brand book should have the following:
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- Company’s name
- Outline of the brand story, ethos and mission
- Logo and its variations
- Icons
- Color scheme
- Fonts, sizes and style variations
- Images that reflect the brand and give examples as to what images can be used in the marketing strategy of the brand
- Language and communication style (for example, formal or informal, appealing the emotions of the audience, or cool and withdrawn).
One of the biggest benefits of having a brand book is that it gives the business a framework of consistency and cohesion. This consistency and cohesive messaging serve as great tools for defining your company’s personality. Your personality gives trust over time and it will be easier to recognize your anywhere and anytime.
When your audience sees there is consistency in color structure, tone of voice, and logo usage across all platforms, it delivers a level of professionalism that tells your customers you’re a brand they can trust.
The most helpful tool to keep a solid consistency would be your brand book. It works as a guide of your identity. You will find everything about your image and personality. So, everytime you run a marketing campaing you will know what rules to follow.
Does your business has a brand book? Click here if you would like to have a free marketing evaluation for your business.