Target Audience and Buyer Persona as Effective Marketing Strategies

Target audience and buyer persona might be taken as the same concept if you have not hear this concepts before. If you want to learn what are they about, then keep reading this blog to show you the difference and their importance in your marketing strategy plan.

These are two different stages in the marketing strategy. If they are created in sequence it improves our understanding of the business customer base.

What are Target Audiences?

A target audience is a list of demographic and psychographic traits shared by a business’s typical customers. The list of traits includes gender, age, annual income, location, interests, attitudes and other general information.

A sample target audience might look like this:

Gender: Male

Age: 35 – 50 years old

Annual Income: $20,000-50,0000

Location: Southwest United States

Interests: Business and sports

Attitudes: Striving

You can determine a target market by doing research in historical data, tendencies, and performing some investigation. This research should involve surveying your customers and looking at your competitors’ customers.

The subsequent list should be a list of demographics and performances shared by your usual customers.

Creating a target audience will help you focus on the customers that matter most.

What are Buyer Personas?

A buyer persona is a detailed description of someone who represents your target audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers.

You’ll give this customer persona a name, demographic details, interests, and behavioral traits. You’ll understand their goals, pain points, and buying patterns. These zoomed-in portraits are archetypes of individual customers. You can use them to collect insights into your customers’ buying process. As a result, they should help you determine how to market to each type of person most effectively.

What information can we find in buyer personas?

Persona name, background, demographics, identifiers, goals, challenges, what we can do for them, reasons of rejecting our product or service, how a day in their lifestyle.

As you can see, the buyer persona provides personal, specific insights. It allows the marketer to understand their customers the way they see themselves. It will allow you to speak to specific people in your marketing rather than a general audience. As a result, your engagement and conversion rates will likely improve over time.

What’s the Relationship Between Target Audiences and Buyer Personas?

Target audiences help to define buyer personas. Target audience is a general group of customers and buyer personas are a more specific ideal group for our business.

Of course, you may not always have the time or resources to create buyer personas. In that case, a target audience makes a decent stand-in in the meantime, providing at least some level of insights.

Would you like some help creating your Target Audiences or Buyer Personas?

In Thundermedia Marketing we have a group of experts who can help you. Contact us. Also, you can click here if you would like to have a free marketing evaluation for your business.