Developing your brand’s personality is a very challenging task because you have to appeal to your target market needs and values, exhibit your intelligence and sense of humor while keeping everything professional at the same time. Yes, it is very difficult but the payoff…
Brand personality refers to a company’s way of communication to the audience. The personification of a brand focus on thoughts, feelings and behavior with customers. And your show it through tone of voice, visuals, and even customer service policies. Anything you do to inform…
Branding refers to our business identity. By defining the identity, we can set our marketing strategies in a clear way. And, a brand book is an outline of your brand’s mission, image and core values. It’s like the blueprint with layers upon layers of…
