Social Media Marketing refers to the use of social media platform to interact with your audience in a closer way to shape your brand, growth sales and drive website traffic. This strategy is about creating interesting content, attending and engaging to your followers, running ads and evaluating results.
In today’s high-tech world everyone is aware of the size of social media. The most used and known social media platforms are Instagram, Twitter, Facebook, Snapchat, TikTok, YouTube, LinkedIn and Pinterest. There are also messaging platform as Whatsapp, Facebook Messenger and Telegram that are the most used for more personalized social interaction.
Brief Synopsis of Social Media Marketing
At first, businesses used social media mostly to show what they offered without a planned strategy. However, now, businesses go further than just publishing content.
Businesses have changed their mindset to take advantage of the power social media holds. The interaction with their audience lets them know people perception about their products and services, they can also read analytics about their content and even increase sales opportunities. Even running ads has become more personalized to specific groups.
The Five Pillars of Social Media Marketing
1. Strategy
You have to prioritize to create specific goals around the use of Social Media. Think first. Do you want to be on social media for brand awareness, increase website traffic and sales, for engagement with the audience or for customer support channel?
Setting goals gives a clearer view of your social media management. You have to know your target audience behavior to know the most common platforms they use. It is possible to start with one or two platform. Check the chart below for a glimpse of social media usage.
2. Planning and Publishing
At this stage you should have had set your goals clearly because that’s going to give you the next step on planning. Planning should always go in direction of your goals. Use templates for monthly planning. That will reduce improvising and enhance your time management.
Posting to social media is as simple as sharing a blog post, an image, or a video. You need to publish great content that your audience likes, at the right timing and frequency.
We found a very well explained blog about how frequent and best time for posting on https://coschedule.com/blog/how-often-to-post-on-social-media/
There are now a variety of social media scheduling tools, we recommend and use Hubspot, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.
3. Listening and Engagement
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
4. Analytics
For sure, you will want to measure the results of your efforts. You have to sit back and think how the most commented organic post had interactions. Read results on your paid campaings also helps on future strategies. Most businesses take advantage of the most popular organic post to boost it.
The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available.
5. Advertising
When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.
When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.
annuamn November 7, 2024
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