In the digital world it is completely possible to know the return on your investment (ROI), measuring with the different variables of the dynamics of Digital Marketing and of each ad platform, so understanding this formula is essential to translate the best results of your investments, thus giving you detailed monthly reports of how your money has been invested.
One of the purposes of Digital Marketing is to increase the possibilities to convert visitors into leads, that is, to get you subscriptions, sales, downloads, etc. That is why an excellent Marketing strategy focusing on the customer and connecting with him is how you can achieve lasting relationships over time.