Blog / February 26, 2021 / by Kevin Solis

Inbound Marketing vs Outbound Marketing

As we have mentioned in other blogs, marketing has incredibly evolved with technology. When we refer to strategies, we find inbound or outbound marketing. An easy way to understand the difference between inbound and outbound marketing is to compare new ways with traditional ones. Inbound marketing is different from traditional marketing (outbound), it is a marketing method that attracts potential customers through interest. Traditional marketing is an old way to destroy customers’ consumption of other materials.

What is Outbound Marketing?

Outbound marketing usually doesn’t add value to potential customers, but it disturbs them. Today, most people ignore the traditional interrupt marketing method. The other thing is that it hasn’t really achieved a return on investment. Inbound marketing has a very powerful ROI measurement. There is no doubt that external marketing still plays a role in the marketing mix, but as the digital age continues to develop, it becomes less and less important.

Over time, outbound marketing techniques have become more and more ineffective for two reasons. First, an average person today is overwhelmed by more than 2,000 outbound marketing interruptions every day. Moreover, people are looking for more and more creative ways to stop them, including caller ID, spam filtering, paying premium subscriptions, and others. Second, the coordination costs associated with learning new things or buying new things through the Internet (search engines, blogs, and social media) are now much lower than the cost of attending a hotel seminar or attending a trade show.

What is Inbound Marketing?

Inbound marketing is “magnetic”. Inbound marketing does not need to send general messages to uninterested audiences but can attract your best prospects—and those who are actively seeking online solutions. When they reach your website, these potential customers will find help, guidance, and education directly related to their online search.

Outbound vs. Inbound Marketing

Outbound marketing is when marketers contact people to find out if they are interested in a product. For example, this might include door-to-door sales or phone calls, where sales representatives or marketers contact someone without knowing whether they are qualified leads. Inbound marketing is a strategy where you can create content or social media strategies to spread brand awareness so that people can get to know you, visit your website for information, and then buy or show interest in your products.

Although some outbound strategies take a lot of time and effort and may not generate potential customers, introverted strategies allow you to attract a larger audience and you can more easily treat them as potential customers.

Moving from Outbound Marketing to Inbound

Initiating a PPC campaign and SEO effort sounds like a daunting task, but it doesn’t have to be. Use the following as a guide to search engine marketing success.

  • Start with keyword research: Use the free keyword tool to build a list of keywords related to your business so you can start targeting them in your search campaigns.
  • Create a campaign on Google AdWords: If you haven’t created a campaign yet, please start with the PPC campaign on Google (the most commonly used search engine on the web), start experimenting with keywords, and increase new traffic to your website. Make sure to include keywords in your ad copy.
  • Optimize Google AdWords campaigns: Sort keyword groups by relevance to get the best quality score. In Thundermedia, we use a keyword grouping tool that evaluates each keyword and the generated visits to provide the most relevant and effective keyword grouping.
  • Continue keyword research: Build a system to record the search queries that brought people to your website. So you can better understand what they are looking for and how to help. Constantly build keyword lists with relevant and specific keywords for long-tail promotion.
  • Generate relevant content: Use keyword data to understand market behavior. Write interesting and engaging content on these topics on your website for search engine optimization. The best part is that once you start appearing in organic search results, clicking is free!
  • Repeat, prioritize, and optimize: To get the best results from your search campaign, you should repeat these steps regularly.

The switch to an inbound marketing system is an iterative learning process, not a plan to get rich quickly.

In Thundermedia Marketing we have a group of experts who can help you. Contact us. Also, you can click here if you would like to have a free marketing evaluation for your business.

1 Comment
  • Anonymous March 6, 2024

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

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