Blog / April 6, 2020 / by Kevin Solis

How not to stop selling during and after the quarantine

How to prevent the none selling during and after the quarantine.

Sadly, we have to accept that there is a situation that has gotten out of place and, that we do not know when it will end. What we do know is that we will have to learn to deal with the COVID-19. Sadly, we’ll only stop for a few weeks so that the health world systems have the opportunity to find the solution to this problem, according to their capacities in each country. Which will lead us to rethink in such an incredible way.

After this quarantine we will have a very different world as the one we already had a few days ago for ourselves and our clients:
  • Different ways to meet in groups and move around.
  • New regulations regarding hygiene and personal care.
  • Working from home will have received a push to establish and solidify.
  • A much more digital and automated world.
  • We will spend more time at home.
  • We will buy many more health care products.
  • We will buy more food.
  • Online education, entertainment, and consulting services will be increased.
  • Greater orders for delivery of food, various products, and groceries.
  • More exercise at home than in the gym.
  • Fewer offline activities.

Social distance will be sought in the first instance, combined with the existing mistrust in the public transport system. It is likely to trigger interest in individual transport and car purchases.

However, we will also have others that will have their great OPPORTUNITY such as online education, work-at-home tools, Fintech, e-commerce, delivery companies, among many others.

3 Lessons left us the situation in China
  1. Give us a twist to brand positioning: For a large part of companies, the coronavirus constitutes a loss of income. For example, for customers in the food industry, their challenge is to position themselves as 100% online services and fully focused on “delivery”.

2. Modify the model of your business in a massive way: In quarantine, corporate-wide networking application downloads outnumbered apps focused on personal interaction

3. Digitize marketing at the operational level

In quarantine, people went straight to the networks and this forced brands to strengthen their investment in online marketing campaigns. In the marketing world, selling through live videos and “live streaming” were the best allies.

How E-commerce and Apps can support you so that your sales do not drop

Today more than ever consumers are concerned about having the least chance of contagion in any situation, although consumption priorities are changing and we are moving from buying less superficial things to things that we need to save more our lives.

Consumption is not going to end despite all this, they are only changing our priorities and it is there where you have to give them an option and facilitate their purchasing methods and one of them is “E-commerce.

But what is E-commerce?

It is a system of buying and selling products and services that use the Internet as the main medium of exchange. In other words, it is a business that manages collections and payments through electronic means.

You can have an online payment system or E-commerce from your website so that your customers no longer have to use their cash or card and thus avoid the contagion that they are so concerned about and thus create a bond of trust so that They know that you are concerned about their safety, by providing this added value.

In this case, mobile applications also enter, which is another type of platform where your clients can have more friendly access to your products or services and make payment directly from their cell phone and again without using cash or their card and so on. feel free of contagions.

 Today more than ever, customers will search for and prefer businesses that show that they care about them, that is why at Thunder Media we advise you and provide the service of implementation of E-commerce and application development so that your customers obtain greater ease to Get to your products or services from the comfort of their homes just a click away.

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