En los últimos años, el marketing de influencers se ha convertido en una estrategia popular para las empresas que buscan llegar a una audiencia más amplia y aumentar el conocimiento de marca. El marketing de influencers implica trabajar con personas influyentes en las…
Email marketing is a powerful way to reach your customers and prospects. It’s also an effective way to build relationships with them, which can lead to increased sales and more loyal customers. Email marketing has been around for decades, but there are still some…
Buyer persona has become a popular a key term as marketing strategy. In this blog we will talk about what is it and the main elements found on their description. What is a buyer persona? A buyer persona is a detailed description of…
Brand personality refers to a company’s way of communication to the audience. The personification of a brand focus on thoughts, feelings and behavior with customers. And your show it through tone of voice, visuals, and even customer service policies. Anything you do to inform…
Branding refers to our business identity. By defining the identity, we can set our marketing strategies in a clear way. And, a brand book is an outline of your brand’s mission, image and core values. It’s like the blueprint with layers upon layers of…
Let’s talk about the top qualities of a successful digital marketing agency. There is a lot of marketing agencies nowadays and it is very difficult to decide who to work with. Sometimes, we end up choosing by the lowest price. However, a responsible business…
