The world of digital marketing is constantly evolving and it is important for businesses to keep up with the latest trends in order to remain competitive. As we head into 2023, there are a number of exciting developments and new techniques to watch…
When we talk about the buyer’s journey, we are referring to an essential marketing strategy to help us create the perfect path for engagement – but how do we find it? How do we get our customers to make the decision? Let’s find how…
Converting visitors into potential customers is the first step in building a relationship between your company and your audience. Let’s see how a landing page is crucial for that connection. What’s a landing page? The landing page is the first page that you “land…
As we have mentioned in other blogs, marketing has incredibly evolved with technology. When we refer to strategies, we find inbound or outbound marketing. An easy way to understand the difference between inbound and outbound marketing is to compare new ways with traditional ones….
When we think about customer service, we probably assume its only purpose is to take complaints. Nowadays, it has become a deal maker or deal-breakers depending on how it is managed. The expectation is to meet all customers’ needs. Customer support tells us so…
Business-to-business marketing (or B2B marketing as it is known) involves selling one company’s products or services to another company. It has several main differences from consumer-oriented B2C marketing. B2B marketing technology relies on the same basic principles as consumer marketing, but the execution method…
