A top web design is more than an “About Us” and a “Contact” page. It’s how you communicate. It’s how you show off your products and capabilities, and most importantly, it’s how you convert leads. A ( CTA ) call-to-action strategy needs to intuitively guide your visitors through your brand story and products or services. The user experience and interface need to make them engage, take action and convert. An integrated blog and easy-to-use CMS needs to feed them content and dynamically update those static web pages. Finally, ebooks, videos, and other micro-conversion opportunities need to be reached out to those conducting research and analysis.