Companies have to be in constant communication with their audience on digital channels, that is why being able to respond in an acceptable time and quickly has become an unprecedented need to be able to win the battle of strong competition, answer in a Less time the doubts and needs of your potential customers will help to give your brand a better experience and a better evaluation, you will gain better loyalty to your customers and they will become promoters of your brand, giving it greater added value since we know that today more than ever the new generations request instant solutions to their needs and problems.